Not your everyday design leader.
I'm a patchwork of
Curious George, Mr. Spock and Master Shifu!
















Shipping simplicity
Shift the load to the system
Influencing outcomes
Empathy earns trust
Scaling excellence
Growing teams, elevating craft.
Thought Leadership
Learning fuels leadership
Simplify complexity through systems thinking
I simplify complex workflows & platforms via systems thinking, balancing user needs and technical constraints.

Over the years, Over the years
Over the years, Over the years, Over the years, Over the years, Over the years, Over the years,
Over the years, Over the years, Over the years, Over the years, Over the years, Over the years,

Shipping simplicity
Shift the load to the system
Influencing outcomes
Empathy earns trust
Scaling excellence
Growing teams, elevating craft.
Thought Leadership
Learning fuels leadership
Shipping simplicity
Shift the load to the system
Influencing outcomes
Empathy earns trust
Scaling excellence
Growing teams, elevating craft.
Thought Leadership
Learning fuels leadership
Simplify complexity through systems thinking
I simplify complex workflows & platforms via systems thinking, balancing user needs and technical constraints.

Shipping simplicity
Shift the load to the system
Influencing outcomes
Empathy earns trust
Scaling excellence
Growing teams, elevating craft.
Thought Leadership
Learning fuels leadership
Simplify complexity through systems thinking
I simplify complex workflows & platforms via systems thinking, balancing user needs and technical constraints.

Shipping simplicity
Shift the load to the system
Influencing outcomes
Empathy earns trust
Scaling excellence
Growing teams, elevating craft.
Thought Leadership
Learning fuels leadership
Simplify complexity through systems thinking
I simplify complex workflows & platforms via systems thinking, balancing user needs and technical constraints.

career snapshot
I’ve been fortunate to work at reputed companies of varying sizes. This visualization maps my career progression, showcasing evolving strengths and the diverse hats 🎩 I've worn over time.




work history
Over the years, I've designed across diverse industries and roles, building a versatile toolkit that balances strategic thinking with practical execution. From navigating startup chaos to untangling enterprise complexity, each chapter has sharpened my ability to simplify ambiguity, align teams, and ship meaningful experiences that work.
B2B SaaS
Sales Enablement
Security & Trust
Developer tools
Commerce
Infrastructure mgmt
Employee experiences
GTM & Growth

Director, Experience Design
2022 – Present

Director, Experience Design
2022 – Present

Director, Experience Design
2022 – Present

Director, Experience Design
2022 – Present

Product Design Manager
2021 – 2022

Product Design Manager
2021 – 2022

Product Design Manager
2021 – 2022

Product Design Manager
2021 – 2022
Director, Product Design
2018 – 2021
Director, Product Design
2018 – 2021
Director, Product Design
2018 – 2021
Director, Product Design
2018 – 2021
UX Lead
2016 – 2018
UX Lead
2016 – 2018
UX Lead
2016 – 2018
UX Lead
2016 – 2018
Principal, UX
2015 – 2016
Principal, UX
2015 – 2016
Principal, UX
2015 – 2016
Principal, UX
2015 – 2016
UX Lead
2014 – 2016
UX Lead
2014 – 2016
UX Lead
2014 – 2016
UX Lead
2014 – 2016
UX Architect
2013 – 2014
UX Architect
2013 – 2014
UX Architect
2013 – 2014
UX Architect
2013 – 2014

UX Architect
2013 – 2014

UX Architect
2013 – 2014

UX Architect
2013 – 2014

UX Architect
2013 – 2014

Manager, Projects
2006 – 2014

Manager, Projects
2006 – 2014

Manager, Projects
2006 – 2014

Manager, Projects
2006 – 2014

Web Designer
2001 – 2006

Web Designer
2001 – 2006

Web Designer
2001 – 2006

Web Designer
2001 – 2006
Teaching & Advising experience

UC Berkeley
Adjunct Professor
2018 – Present
Teach Information Architecture for 1 yr certificate program

UC Berkeley
Adjunct Professor
2018 – Present
Teach Information Architecture for 1 yr certificate program

UC Berkeley
Adjunct Professor
2018 – Present
Teach Information Architecture for 1 yr certificate program

UC Berkeley
Adjunct Professor
2018 – Present
Teach Information Architecture for 1 yr certificate program

Berkeley SkyDeck
Start up Advisor
2022 – Present
A volunteering activity, advising startups.

Berkeley SkyDeck
Start up Advisor
2022 – Present
A volunteering activity, advising startups.

Berkeley SkyDeck
Start up Advisor
2022 – Present
A volunteering activity, advising startups.

Berkeley SkyDeck
Start up Advisor
2022 – Present
A volunteering activity, advising startups.