Stuff I’ve shaped, shipped, and stressed over.
Translating vision into impact through strategic direction, hands-on execution, and team enablement.
Selected full case studies
These selected projects show how I’ve brought that approach to life across different industries and challenges.
Elevating design practice to influence product strategy at Cisco
Strategy + Direction
XD Leadership (4)
All Org (24)
Enabling
Success
Strengthened team systems, design quality, delivery, and cohesion.
At Cisco, the seller and partner ecosystem faced a "leaky bucket" challenge: low renewals (ARR), and design org operated in disconnected silos trapped in reactionary "whack-a-mole" mode.
Elevated the design practice through strategic, intentional, orchestrated initiatives, transforming it into a strategic force.
Elevating design practice to influence product strategy at Cisco
Player + Coach
3 Designers
1 UXR
Enabling
Success
Strengthened team systems, design quality, delivery, and cohesion.
At Cisco, the seller and partner ecosystem faced a "leaky bucket" challenge: low renewals (ARR), and design org operated in disconnected silos trapped in reactionary "whack-a-mole" mode.
Elevated the design practice through strategic, intentional, orchestrated initiatives, transforming it into a strategic force.
Elevating design practice to influence product strategy at Cisco
Player + Coach
3 Designers
1 UXR
Enabling
Success
Strengthened team systems, design quality, delivery, and cohesion.
At Cisco, the seller and partner ecosystem faced a "leaky bucket" challenge: low renewals (ARR), and design org operated in disconnected silos trapped in reactionary "whack-a-mole" mode.
Elevated the design practice through strategic, intentional, orchestrated initiatives, transforming it into a strategic force.
Privacy platform at Meta
Player + Coach
3 Designers
1 UXR
Shaping
Direction
Strategy-led vision, alignment, scalable tools, and team rituals.
At Meta, the privacy review process had ballooned into a 13-week bottleneck that stalled product launches, risked multi-million dollar fines, and was viewed as a frustrating "tax" by engineering teams.
We tackled this challenge by reimagining both the product experience and team structure, creating intuitive workflows and shipped a cohesive product experience for technical and non-technical users alike.
Privacy platform at Meta
Player + Coach
3 Designers
1 UXR
Shaping
Direction
Strategy-led vision, alignment, scalable tools, and team rituals.
At Meta, the privacy review process had ballooned into a 13-week bottleneck that stalled product launches, risked multi-million dollar fines, and was viewed as a frustrating "tax" by engineering teams.
We tackled this challenge by reimagining both the product experience and team structure, creating intuitive workflows and shipped a cohesive product experience for technical and non-technical users alike.
Privacy platform at Meta
Player + Coach
3 Designers
1 UXR
Shaping
Direction
Strategy-led vision, alignment, scalable tools, and team rituals.
At Meta, the privacy review process had ballooned into a 13-week bottleneck that stalled product launches, risked multi-million dollar fines, and was viewed as a frustrating "tax" by engineering teams.
We tackled this challenge by reimagining both the product experience and team structure, creating intuitive workflows and shipped a cohesive product experience for technical and non-technical users alike.
Evolving platform strategy to unlock revenue opportunities at Salesforce
Player + Coach
4 Designers
1 UXR
Elevating
Execution
Shaping
Direction
Vision-driven alignment with strong execution focus.
At Salesforce, the pandemic accelerated demand for Experience Cloud, and we needed to pivot and mature the platform to cater to evolving market needs.
I led the transformation of the content services platform—one of our core pillars—by aligning cross-functional teams through JTBD workshops, co-creating foundational models with engineering, and shaping a cohesive narrative that brought executive alignment.
Evolving platform strategy to unlock revenue opportunities at Salesforce
Player + Coach
3 Designers
1 UXR
Elevating
Execution
Shaping
Direction
Vision-driven alignment with strong execution focus.
At Salesforce, the pandemic accelerated demand for Experience Cloud, and we needed to pivot and mature the platform to cater to evolving market needs.
I led the transformation of the content services platform—one of our core pillars—by aligning cross-functional teams through JTBD workshops, co-creating foundational models with engineering, and shaping a cohesive narrative that brought executive alignment.
Evolving platform strategy to unlock revenue opportunities at Salesforce
Player + Coach
3 Designers
1 UXR
Elevating
Execution
Shaping
Direction
Vision-driven alignment with strong execution focus.
At Salesforce, the pandemic accelerated demand for Experience Cloud, and we needed to pivot and mature the platform to cater to evolving market needs.
I led the transformation of the content services platform—one of our core pillars—by aligning cross-functional teams through JTBD workshops, co-creating foundational models with engineering, and shaping a cohesive narrative that brought executive alignment.