Reimagining commerce to unlock seller efficiency & ATR

At Cisco, enterprise sellers were juggling fragmented systems—multiple Sales Cloud instances, manual spreadsheets, offline approvals, and legacy quoting tools. In one extreme case, a single deal required managing 56 separate quotes. Research showed sellers were spending 80% of their time on internal admin tasks, leaving only 20% for customers.

I led the end-to-end vision effort, assembling a cross-functional pod of designers, legacy system experts, and platform architects. Rather than chasing surface-level fixes, we architected a unified Future State Commerce Vision grounded in scalable design patterns and consistent experiences across complex enterprise sales workflows.

We prioritized and shipped the MVP for Order 360, which gave sellers a single view of order status across systems. It not only streamlined workflows but also linked previously disconnected Available to Renew (ATR) data back into the sales process. With 85% favorable field feedback and 92% user confidence in adoption, even Salesforce took notice—showcasing our “Single Pane of Glass” solution as a model for their own platform evolution.