Reimagining commerce to unlock seller efficiency & ATR

At Cisco, sellers managed deals across disconnected tools—Sales Cloud, spreadsheets, offline approvals. One deal involved 56 separate quotes. Research showed 80% of their time went into internal processes, not customers.

I led the creation of a future-state vision and assembled a pod of platform, design, and system experts. We mapped the full deal lifecycle and developed a modular architecture to scale across complexity.

We evaluated multiple technical paths, prioritized feasibility, and landed on Order 360 as the MVP. It unified fragmented tools, surfaced ATR data, and restored seller focus through a clear, system-led experience.